Lowrider-inspired fashion · Seaside, CA
Inspired by Chicana culture, lowriders & 90s homegirl style.
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From the car shows to the streets — built for the culture.
Our Story
“Don't give up on your dreams.”
— Erica, Founder
Founded by Erica Velasquez in Seaside, California. Made with pride, hustle & corazón. From the car shows to the streets — this is for the culture. Worldwide shipping.
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@CHULA.CHOLITA
